A Super / Experienced Web Guy

I have been working online since 1997 and have a range of experience across a number of sectors as Web and Project Manager (Charity, Public Sector, Ecommerce) as well as having worked for many years as a web designer of the the old school (ie plan, do all UX/UI, visual design and coding, CMS configuration). As such I have an excellent understanding digital production and how it all works with organisations comms and marketing needs.

Digital Strategist - NDP

April 2015 - Current

Working for a Drupal agency with new and existing clients to improve their digital offering. Role includes a new business element, responding to RfPs, writing and presenting proposals. I also run user research and content strategy elements of projects, as well as provide ongoing support to several clients around comms and analytics and how to realise their organisation goals at a tactical level.

Web Project Manager - Royal Museums Greenwich

Sept 2014 - April 2015

Currently undertaking a fixed-term contract to help the RMG do a 'root and branch' on their very aged Drupal site. This project includes User Research, UX/UI design, Drupal implementation as well as a significant amount of stakeholder management and a comprehensive content overhaul.

Freelance Project Manager - Disasters Emergency Committee

Feb 2014 - Aug 2014

After working with the DEC in 2012 they invited me back to help them with their new site (not yet live). This work was centred on helping them think about the new site and what it should be doing, writing briefs and tenders, reseacrhing agencies and running the selection process. We also started thinking about what digital transformation might mean for them. Read more about this project.

Web and Digital Media Manager - Teacher Support Network

Sep 2012 - December 2014

Overall responsibility for planning and delivering all digital output for the charity, including web, emails, social media.

  • Planned, redesigned and delivered four web sites
  • Helped move CRM to Raisers Edge, including using Sparc as bulk emailer
  • Produced all digital material for campaigns and appeals

See the case study - The TSN, a complete transformation

Freelance Designer, Project Manager, IA and Drupal developer

Jun 2008-Sep 2012

Clients included The Sanger Institute, The DEC, LSE Library, as well as many smaller charities.

All of the work I did in this period was end-to-end web deisgn: Start with a brief, sort out a strategy and solution, then design and code it, usually on Drupal 7.

Logan Tod - Consultant

Apr 2008 - Jun 2008

Logan Tod was a boutique analytics and UX agency, since bought by PWC. I advised clients on how to optimise their websites for better profitability and customer satisfaction. A great company (since acquired by PWC) but I realised I wanted to be more hands-on, so took the brave step of going freelance.

Medical Research Council - Web Manager

August 2004 – April 2008

Responsibility for corporate website.

  • Redevelopment of new £650k corporate website including; usability, specification of requirements, managing suppliers, information architecture, template building
  • Responsible for design and running site including quality control processes, user- testing, analytics etc
  • Overseeing three websites plus various intranet communities including 3 party management, line management of one staff member

Greenwich Council - Information Architect

April 2004 – August 2004. Contract position.

Led stakeholder workshops and wrote requirements and specification for several new areas of website and background business processes

National Audit Office - Accessibility and design work

Feb 2004 – March 2004. Contract position.

Carried out accessibility and code audit on NAO’s website and then redesigned and implemented new HTML and CSS specifications

Iwantoneofthose.com - Web and IT Manager

Dec 2001 – Aug 2003

  • Managed all aspects of website and IT for company
  • Supported company growth from £400k to £8m in 24 months through managing team of four on all IT and web tasks – from managing internal web servers and call centre to producing all E-marketing material
  • Project Manager/producer for major E-commerce system including bespoke website, warehousing and fulfillment systems; £300k budget
  • Responsible for four staff

Prior to moving to the UK in 2001

Shift Web Design Agency - Freelance Web Production

April 2001 - October 2001

Flash animation, coding and site building and repair.

I also tutored in web design at Massey University School of Design in this period.

Swinburne University - Lead Web Developer for E-Learning unit

August 2000 - March 2001

Working with academics to produce elearning material including flash animations and web pages.

Victoria University of Technology - Lecturer in Interactive Media (web design and animation)

July 1998 - August 2000

Planning and delivering graduate level courses in web design, animation and writing for multimedia. Supervision of final year projects.

Freelance web design, site building and animation

1997 - August 2000

During this period I produced around twenty websites for small individual clients, looking after the whole project cycle including briefs, design, programming, content creation and management. I also tutored from time to time at Swinburne University. I also produced a number of award-winning hypertext works in this period.

Allen O'Leary Allen O'Leary

Personal Qualities

  • Exceptional communicator
  • Solutions focussed
  • Flexible and resourceful
  • Mature and personable
  • Π shaped - analytical & creative


  • Strategy and Solutions
  • Digital Project Management
  • IA/UXD/Visual Design
  • Digital Comms, Marketing & Social
  • Day to day digital production
  • Front End Coding
  • Analytics (WAA certified)
  • CMS Design and Management

Tools and tech

  • HTML5/CSS3 with a touch of jquery & GSAP
  • Responsive design
  • Drupal
  • Fireworks, Illustrator & Sublime
  • Axure, Balsamiq
  • Project, Office etc
  • Pencils & sheets of A3

See also: Teacher Support Network - a complete transformation